A member has contacted us with a query about Absolutely Natural SPF 30 Plus sunscreen.
Absolutely Natural sunscreen
"I bought some for a friend and she burnt after using it (and applying it liberally).” Attempts to contact the manufacturer through the website and the telephone number listed on the tube were unsuccessful so she asked us to investigate.
We bought a 200g tube of Absolutely Natural SPF 30 Plus from a website and our doubts were instantly aroused:
- The label claims "Complies with AS/NZS 2804 (1998)". There is no such standard - the Australia/ New Zealand sunscreen standard is AS/NZS 2604: 1998. Online advertising claims it meets “AS/NZ 2806". Again no such standard exists.
- There are no instructions to reapply the sunscreen regularly. AS/NZS 2604 states that the sunscreen should be labelled with "Clear and adequate directions for the use of the product”. Absolutely Natural’s only instruction is "Keep out of the reach of children" - it clearly doesn’t comply.
The distributor, Zoe Aitchison-Windeler of Quintessentials New Zealand, told us that she bought the stock of Absolutely Natural sunscreen from the original distributor in 2007. The standard claim is now covered by a sticker giving a postal address for Quintessentials New Zealand. But it’s still advertised on websites.
Zoe says she can’t supply test evidence to support the Absolutely Natural’s SPF and water resistance claims as the product was formulated in 2003.
Our view
To be safe you should always look for a sunscreen that offers:
- SPF30+ protection against UVB
- Broad spectrum protection against UVA and UVB
- Compliance with the sunscreen standard AS/NZS 2604:1998.
Our 2008 test found seven popular sunscreens that met these requirements. We have no evidence that Absolutely Natural meets any of them.
You can buy a 200ml pack of sunscreen offering SPF30+ and broad spectrum protection, and two hours water resistance for less than $20. We paid $32 for our tube of Absolutely Natural sunscreen.
More from consumer.org.nz
- Sunscreens test - our test of 10 top-selling sunscreens
- Sunscreens - we answer common questions about sunscreens, and explain what to look for in a label
Member Comments
Got a question or comment on this topic? Share your views and experiences with other Consumer members...
To add a comment you need to be a member of consumer.org.nz. Login or Join.
Read what our members have to say close
To save money on essentials and make buying decisions easy, you can't go past Consumer. We're proud to have over 65,000 members all enjoying our independent information online or in Consumer magazine.
Here's what some of them say...
"Just wanted to let you know that I find your site excellent! Easy to find my way around, everything at my fingertips - just a click away.
I only took out a 3 month membership as I wasn't sure but it is actually really easy to use and if I want it on paper I can print the
reports. Thanks again".
Denise Watkinson - Waitakere
"My mother (74) got a renewal letter from her insurance company for her car insurance, wanting $570. After reading
your article on car insurance, I contacted one of the companies you recommended, who quoted her $318 for the same
level of cover. I just wanted to stay thank you very much for your article, as it has saved my mother a substantial amount of money".
Adrian Lane - Kapiti Coast
"I've been a member to the magazine since 1997 and enjoy reading it a lot. I've found lots of helpful information on different issues...
Thank you for being so helpful".
Peter Kovalenko - Porirua
"I have been a member of the Consumer NZ for 20 or more years and have enjoyed much reliable advice.
I turn to their tests before making significant purchases".
Lyndal Print – Auckland
Join Consumer now and make your decisions easy on a huge range of products and services
- Over 500 reports, plus interactive tools and calculators
- Independent advice from NZ's trusted source of information
- Join over 65,000 members who help us get all NZers a fairer deal




Do you have any information on sunscreen brands which contain nano-particles of zinc, titanium or some similar metallic particle? Absorbtion of such particles is a risk due to their exceptionally small size. Precaution about products which include nano-sized components is wise due to the poorly understood behaviour of such tiny particles.
Sunscreens just a comment i have read that Sunsreen causes cancer not prevent it as it blocks out VITAMIN D go figure.
can someone let us know what is acceptable water content added to meat,
I find red meats apppear to have more and more water in them now.