Little Genie and Precious baby wipes

Precious and Little Genie baby wipes

Last month we reported on misleading claims about "bamboo" clothing. We found most bamboo clothing was in fact rayon, a fabric processed using caustic chemicals.

We've now discovered other products claiming to be "bamboo".

Precious Biodegradable Baby Wipes lure consumers with the line "Your baby is precious, so is our planet". These wipes claim to be "100% biodegradable" and made from cloth sourced from "panda friendly" bamboo plantations.

Another baby wipe brand, Little Genie, also claims to be made from “natural bamboo” and declares the wipes are “simply magic for your baby’s bottom and the environment”.

Neither of these Chinese-made products mention that turning bamboo fibre into rayon cloth is a chemically intensive process which can have adverse environmental impacts. We think the claims these companies make are misleading. They need to correct them.

More from consumer.org.nz

  • Bamboo clothing - our February article looking at clothing labelled as "bamboo"

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Over it Posted by: Maxine Woodhouse 04 Oct 2011 11:22am

Yup I am also over this green washing!! how much time do we all have to research in to brands? I want one that I can trust.

Maybe the supermarkets need to also step up and create some credibility and brand trust for the consumer, instead of providing us second grade products and charging us top dollar!!

Bamboozled Posted by: Rebekah Tui 27 Aug 2010 4:00pm

I'm so disappointed at Green Bean. I've been paying costly prices for garments that are rayon! Their clothes are not cheap at all. What a rip off! I will not buy their items again!

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