The Pork Board is expected to introduce a new welfare label on supermarket shelves next month, but consumer representatives are warning it could be deceptive.
“I think it is particularly deceiving,” says Sue Chetwin of Consumer NZ. “It doesn't give the consumers a choice about how the pigs have been farmed. They could have been in sow crates or farrowing crates and the consumer is none the wiser.”
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