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Kids get a rough deal when it comes to breakfast cereals. Many of the cereals marketed to them are at least one-third sugar.

A healthy cereal is the perfect kick-start to your child's day. We looked at 45 cereals that appealed to children by using bright packaging, sweet flavours - or a range of promotional activities.

Just 11 of the products met our criteria for fat, sugar, sodium and fibre.

Highlights of this report


Products compared


Compare fibre, fat, sodium and sugar content for 45 cereals Read more

We recommend


The products that met our nutritional criteria Read more

Unhealthy advertising


Some of the key tactics used to market cereals to kids Read more

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