Highlights of this report


About our survey


We bought 51 cereals marketed to children or commonly eaten by children. Read more

What we found


It's hard work cutting through the marketing hype on the supermarket shelf. Read more

Products compared


Our recommended products all get 3 green lights, no red lights and contribute to fibre intake. Read more


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    18 cereals in our survey were more than 30 percent sugar.

    A staggering two-thirds of the kids’ breakfast cereals we surveyed had more than our maximum criteria for sugar. The cereals we looked at appeal to children by using bright packaging, sweet flavours or a range of promotional activities. What they don’t necessarily provide is a healthy meal.