More than 100 million iPods, not to mention other MP3 players, have been sold worldwide. Most contents insurance policies cover the loss of a CD collection. But now Kiwis en-masse are downloading their music instead of buying it on CD, they're not covered if it gets stolen or lost.

It's the same story for legally downloaded and paid for ringtones, movies and digital art.

We're not talking small amounts of money here. Songs cost $1.79 each (including GST) to download from iTunes, and music videos cost $3.49 each. That can add up to an awful lot of money for even a few hundred tracks, let alone thousands. Then there's games and books: iPod games cost $7.99; audio books can be more than $30 each.

Legal downloads of full-length movies are becoming increasingly popular. When we checked CinemaNow, one of the leading movie download websites, prices ranged from US$3.99 to US$14.95 for any one of the top 10 movies on offer.

Insurance cover

Only one insurer that we got in touch with - Ansvar - says its policy automatically covers the loss of legally downloaded music and other data such as movies, ringtones, and digital art.

One other, IAG, says that although the wording of its policies exclude data, the company will pay out on claims that are otherwise valid. (IAG owns State and NZI, and provides the insurance cover available through the ASB, BNZ and PSIS.)

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