The EULA is both a warning system for the user and a safeguard for the publisher.
It was originally developed to protect the intellectual property (IP) rights of software developers. In most cases, for software to be installed it must be copied to your PC and, because it can be copied, it needs to be restricted legally to protect the commercial interests of the makers.
You don't actually buy software; you buy a licence to use it under strict conditions. These conditions usually include limiting the number of copies you can make, along with limitations on the software developer's liability as a result of using the product.
There's no such thing as a 'standard' licence agreement. Nor are there any stipulations limiting length, content or complexity. They can, and do, include anything the software developer wants to include.
Furthermore, licence agreements tend to be copied, modified, adapted and reproduced around the world. The result is that consumers' versus developers' rights has become a very grey area.
It seems the only way that the issues may be clarified is if somebody mounts a serious legal challenge to a licence agreement in this country. So far this hasn't happened, leaving the big software companies with the 'whip hand' in being able to include almost any provisions they so desire.
Pictured below, a typical licence agreement window.

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