09nov-financial-hero

Our mystery shop of financial advisers found their advice to be scandalously poor.

Good, bad, helpful, useless – who knows what to believe about financial advisers. We wanted to know what advisers really delivered to consumers. But the results from our mystery shop shocked even us: this is an industry in serious need of reform.

Only 3 out of 17 advisers produced plans that were rated "good" by an expert panel. The remaining 14 were rated as "disappointing" or were "rejected".

Highlights of this report


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What we found


The advisers visited, the cost of their plans and how they rated. Read more

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Poor advice & analysis


We found so many issues it's hard to know where to start. Read more

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Getting good advice


The 3 plans our panel rated as "good", plus tips for getting good advice. Read more

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