10sep-food-tricks-hero

We look at tactics used by the food industry to persuade us to buy their processed products.

“Be treatwise”... “Made with real fruit” ... “Natural source of antioxidants”. We found many similar statements, meaningless ticks and other tricks of the trade splashed all over food packaging.

Use our interactive shopping basket to learn the tactics and make sure you're not fooled in the supermarket aisle.

Highlights of this report


Tricks of the trade


Use our interactive basket to learn about tricks of the trade. Read more

Checking the labels


Don't let the food industry confuse you. Read more

Avoiding the hype


9 tips for when you're out shopping. Read more

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