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Fruit content

Not all fruit drinks are created equal. There are guidelines defining what can be labelled a fruit juice or a fruit drink.

A fruit juice is the liquid (with or without the pulp) obtained from real fruit. These products, such as McCoy Real Orange Juice and Charlie's Honest Squeezed Juice, will be close to 100 percent fruit juice. Some juices have been reconstituted from a fruit concentrate.
Fruit drinks may contain as little as 5 percent fruit. Sugar is the main ingredient. Ribena's Blackcurrant Fruit Drink contains 6 percent blackcurrant juice - it's mostly sugar and water (but it does contain its stated levels of vitamin C).
A fruit drink concentrate has had some water removed. You add water to the final product.
Fruit-flavoured drinks don't contain any fruit - they're little more than sugar and water.