• Driving petrol- and diesel-powered vehicles produces CO2. There's no getting round this. Advances in technology mean cars manufactured today may be more fuel-efficient than older vehicles, but they still run on fossil fuels.

  • Advertisements offering an unqualified "environmentally friendly" motoring experience or making unsubstantiated green claims may breach the ASA's code of practice. They're also likely to breach the Fair Trading Act, which prohibits misleading or deceptive conduct and false representations.

  • If you're motivated by environmental considerations, check out any green claims carefully. And, if you're really feeling "guilty" about using a car, then walking, cycling or using public transport might be ways to assuage your guilt.


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Report by Jessica Wilson.

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