It's too easy for companies to claim their products are green.
Sixty-two percent of consumers say they take the environment into account at least some of the time when they're buying goods and services. Advertisers know it and there's a flourishing market in green claims. Far too few claims, however, stand up to scrutiny.
We think it’s time to stop consumers being “greenwashed”: we’d like to see a mandatory consumer-information standard for “green” claims.
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