Back in 1995, when we last looked at milk, you could buy several types - full cream, standardised homogenised, reduced-fat, or trim. But it's nothing like the choice available now. Milk's become sexy.
Ninya Maubach, from the Department of Marketing at Massey University, told us there were several reasons companies offered such a wide variety of milks.
"Offering a wide selection of brand extensions gives the brand a greater shelf presence". One type of milk won't take up much room in the chiller and won't make the brand stand out.
"Also food companies have recognised that health concerns motivate some people's choices. They are increasingly marketing products with nutrition claims."
Where does your milk come from?
There are two big players in the Kiwi milk market - Fonterra and Goodman Fielder.
- Fonterra owns the Anchor and Anlene brands.
- Goodman Fielder owns Dairy Fresh, Meadow Fresh, Naturalea and Sun Latte.
Supermarkets are also big players. They sell their own house brands such as Pam's and Signature Range.
Depending where you live, you'll also be able to buy brands supplied by smaller independent cooperatives, such as Gisborne Milk and Taranaki Milk.
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