Pros and cons

Bigger range

When Apple launched the original Apple iPhone US internationally, it wasn't available in New Zealand. But you could buy an Apple iPhone US from several parallel import specialists.

But alongside the latest technology, there are also obsolete goods. Some parallel imports are discontinued models, going cheap because the manufacturer wants to get rid of them.

You also need to be aware of national variations in electrical goods. Make sure you are comparing like with like and not buying something that looks identical to the local version but in reality is not.

Lower prices

Parallel imports often sell for less than the local wholesale price, and traditional retailers will be making a loss by price-matching on some items. Parallel imported digital cameras generally sell for about 70 percent of the standard price. We have found top-brand binoculars selling at half the standard price.

What don't you get?

Official local importers usually won't support goods bought from a parallel importer. Manufacturers may view parallel imported goods as second-hand and not entitled to the factory warranty.

Local agents say paying the extra price of an official distributor buys backup support and a warranty. They can also negotiate a deal, and teach people how to use their new purchase. They say customers can't expect rock-bottom prices as well as excellent service

Most second-hand Japanese cars are parallel imports. When a recall's announced, the local branch isn't responsible for repairing vehicles it didn't import.

We've heard claims that parallel-imported items were supplied with Japanese manuals or plugs that were incompatible with Kiwi wall sockets.

Parallel import specialists reply that they choose models that suit the local market. Faulty goods are repaired locally or sent overseas for repair. Some may offer a replacement if repairs are going to take some time or be expensive.