Supermarket-sales-tactics-hero

Supermarkets are designed to influence your shopping – and they make it difficult to make healthy choices.

Price promotion of unhealthy items, bigger sizes and junk food at the checkout are just some of the ways supermarkets encourage unhealthy choices.

Try our interactive supermarket layout map to see how they try to manipulate your shopping behaviour.

Highlights of this report


Unhealthy impact


How supermarkets influence unhealthy shopping choices. Read more

Supermarket layout tactics


Try our interactive layout map to see how your behaviour's manipulated. Read more

Our advice


Tips for savvy supermarket shopping. Read more

Join Consumer now and make your decisions easy on a huge range of products and services

  • Over 500 reports, plus interactive tools and calculators
  • Independent advice from NZ's trusted source of information
  • Join over 65,000 members who help us get all NZers a fairer deal

from just $28

Join now
Read what our members say