
Packaged foods with a shelf life of less than two years must have a label showing the use-by or best-before date.
Use-by
Use-by dates are about food safety. The date’s determined by the time required for the pathogens in food to grow to levels above which illness might occur. As long as the food is stored correctly and isn't opened, it should be safe to eat before its use-by date. After the use-by date, a food can't legally be sold and shouldn't be eaten.
Use-by dates usually appear on perishable food like meat, poultry and deli products.
Best-before
Best-before dates are about food quality. Food can be sold and eaten after its best-before date as long as it’s been stored according to the instructions on the label. But it may have lost quality and some nutritional value.
You'll find best-before dates on less perishable foods such as cereals, flour and canned goods.
As soon as you open any packaging, the shelf life becomes the same as if the product was unpackaged. For example, a packet of vacuum-packed smoked salmon may have a use-by date that’s one month away – but once you’ve opened it, you should keep it in the fridge and eat it within two days (see How long will it last?).
Read what our members have to say close
To save money on essentials and make buying decisions easy, you can't go past Consumer. We're proud to have over 65,000 members all enjoying our independent information online or in Consumer magazine.
Here's what some of them say...
"Just wanted to let you know that I find your site excellent! Easy to find my way around, everything at my fingertips - just a click away.
I only took out a 3 month membership as I wasn't sure but it is actually really easy to use and if I want it on paper I can print the
reports. Thanks again".
Denise Watkinson - Waitakere
"My mother (74) got a renewal letter from her insurance company for her car insurance, wanting $570. After reading
your article on car insurance, I contacted one of the companies you recommended, who quoted her $318 for the same
level of cover. I just wanted to stay thank you very much for your article, as it has saved my mother a substantial amount of money".
Adrian Lane - Kapiti Coast
"I've been a member to the magazine since 1997 and enjoy reading it a lot. I've found lots of helpful information on different issues...
Thank you for being so helpful".
Peter Kovalenko - Porirua
"I have been a member of the Consumer NZ for 20 or more years and have enjoyed much reliable advice.
I turn to their tests before making significant purchases".
Lyndal Print – Auckland
Get full access to all Consumer reports for as little as $1.85 a week
- Over 500 reports plus interactive tools and calculators
- Independent advice from NZ's trusted source of information
- Join over 65,000 members who help us get all NZers a fairer deal
Join Consumer now and make your decisions easy on a huge range of products and services
- Over 500 reports, plus interactive tools and calculators
- Independent advice from NZ's trusted source of information
- Join over 65,000 members who help us get all NZers a fairer deal



