About Us

Endorsement programme

The Consumer Recommends endorsement programme allows manufacturers, distributors and service providers to use the Consumer Recommends brandmark in advertising and promotional activities.

The brandmark can only be used for those products and services which have been awarded Consumer Recommends status, subject to meeting licence conditions.

How does the Consumer Recommends brandmark look?

There are two types of brandmark. The advertising brandmark (below) comes in two formats and is available for use in a variety of applications such as print, online and TV advertising or to include in brochures or direct marketing material.

The point of sale brandmark (below) comes in three formats and is for in-store promotion.

All applications of the brandmark must be approved by Consumer NZ prior to use and need to meet some simple usage guidelines.

Find out more

Learn more about the endorsement programme with our FAQs for consumers and businesses.

Download a copy of our Endorsement agreement and brand guidelines (PDF, 3MB).