The Consumer Recommends endorsement programme enables New Zealand consumers to recognise Consumer recommended products at point of sale, helping you make informed decisions.

The brandmark is available to manufacturers, distributors and service providers to use in advertising and promotion. It can only be used for those products and services which have been awarded Consumer Recommends status, subject to meeting licence conditions.

How do I recognise Consumer Recommended products?

The Consumer Recommends brandmark may be used directly alongside the endorsed product. The list of manufacturers, distributors and service providers who hold a current licence to use the Consumer Recommends brandmark in advertising and promotional activities is available here and in Consumer magazine.

All applications on the brandmark are approved by Consumer NZ prior to use and meet our brand usage guidelines.

Learn more

Learn more about the endorsement programme from our FAQs for consumers and businesses below.