Winners of Consumer NZ's Bad Taste Food Awards.
Research report
7 December 2019

Bad Taste Food Awards 2019

Our annual Bad Taste Food Awards call out manufacturers on the claims they use to make their products seem like better choices.

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Anne S.
02 Aug 2020
There are many types of sugar that have a health halo

Clever marketing by alternative 'healthy' food suppliers has convinced the uninitiated that, for example, coconut sugar and syrup, agave syrup, date puree (or any other fruit puree), are healthier than refined sugar, HA! sugar is sugar, whether sucrose, lactose, fructose, maltose etc and no matter its source. (Similarly with Pink Himalayan salt and all those other, very expensive, variants.) Large manufacturers pick up on this misinformation and use it in large volume products - it's good marketing, and I use that term in its considered, scientific form. Marketing is all about finding what consumers want and feeding (pun intended) that demand.
In order to counter this business process, we need to counter the misinformation and convince the 'worried well', who implicitly believe the healthy food purveyors, that salt is sodium chloride, and any 'healthier' alternative doesn't exist. That sugar is sugar - a carbohydrate.
NZ Food Safety and Food Safety Australia and New Zealand (FSANZ) have projects underway to adjust food labelling to reflect these things. Sadly, only a small proportion of the population have sufficient knowledge to interpret the data, and quite a lot simply don't care.

Sarah T.
07 Dec 2019
sugar demonised (rightly) but other culprits ignored

The low fat myth still persists, and ‘less saturated fat’ is not to be lauded, as there is no evidence that saturated fat is bad. The highly processed manufactured seed oils in these foods is second only to sugar as the really bad content.

Anne S.
02 Aug 2020
Learn about fats and oils

Overconsumption of saturated fats is clearly implicated in heart disease, there is no question of that. Extra Virgin Olive oil from New Zealand is just that, (and regulated) and a healthier alternative than imported olive oils from Europe, which are often highly refined. If you were thinking about Coconut oil as a healthy fat, think again, it's highly saturated, and at least on a par with butter for it's saturated fat content, and at least butter naturally contains Vitamin A!