Bad Taste Food Awards 2020: send us your nominations

Your chance to name and shame food companies that claim their products are better choices than they really are.

Bad Taste Food Awards

“No refined sugar,” the cereal box boasted. But it turned out unrefined sugar was the second biggest ingredient in this cereal. That’s what we call bad taste marketing.

Food manufacturers use all manner of claims to convince us their products are better choices than they really are. Our annual Bad Taste Food Awards highlight products that really take the cake.

Help us call them out.

Whether it’s a snack bar claiming “no added sugar” but packed with other sweeteners or “wholegrain” noodles doused in salt, we want to hear which products you think deserve to be named and shamed.

Get your nominations to us by 31 October 2020 using the form below, email us or send a video to

Nominate a product

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Steve B.
26 Sep 2019
On the good side there is Shredded Wheat - but oh the price in NZ

To me this is the ultimate dependable breakfast cereal toting 0.3 grams per serve, or 0.6 if you double up.

In Oz 12 biscuits are $4 bucks on special, substantially more here in NZ from the supermarket which claims to be the cheapest. Did you know the only tinned apples they sell are made in china!

Karen N.
28 Sep 2018
Name and Shame Misleading Packaging

Hi there. I would love you to run a similar "name and Shame" with food companies who use packaging that makes it look like there is much more in the packet than what there really is.
E.g. Huntley&Palmers new Oatmeal crackers. In this case, the packaging is well-oversized for the paltry number of crackers inside. Cheers Karen.