The company and director behind NatureBee Potentiated Bee Pollen will face court over claims the product was New Zealand-made when it was allegedly from China.
Auckland-based Topline International Limited and its director Jeffrey Bernard Cook are each facing 22 charges brought by the Commerce Commission under the Fair Trading Act.
The claim the pollen was made and sourced in New Zealand was made on the product’s labelling, Topline’s website, promotional material and in an infomercial that ran for 4 years. The commission alleges the pollen was sourced in China, transformed into potentiated bee pollen in China and put into capsules in China.
The case follows two other prosecutions in 2016 over country of origin claims. In May, the High Court said New Zealand Nutritionals had misled by claiming two goats’ milk products were “100% New Zealand made” when all the active ingredients were imported. Duvet and rug business Nangong Ltd and its owner were fined more than $109,000 for falsely claiming their duvets contained alpaca wool and were made in New Zealand. They actually contained sheep wool and were made in China.