Consumer Board

Consumer NZ is governed by an elected board of seven members who hold office for three years.


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Richard Aston, Auckland

First elected to the Board in 2010.

Board chair. CEO of AstonKerr, an organisation which provides mentoring to non-profits and funders. Richard comes from a business background in IT (for large corporates), and marketing. He's been on school boards and the occasional government panel. He's particularly interested in harnessing the internet power of consumers to give feedback – both good and bad – to the commercial world.

Sue Kedgley, Wellington

First elected to the Board in 2013.

Deputy chair. Sue Kedgley is a consumer and safe food advocate and writer, and a Wellington Regional Councillor. She is an elected member of the Capital and Coast District Health Board and the UN Women New Zealand Board. She was a Member of Parliament for 12 years and chaired Parliament's Health Select committee for 3 years. She is the author of six books including Eating Safely in a Toxic World.

Jon Duffy, Wellington

First elected to the Board in 2014.

Jon heads Trust and Safety at Trade Me, New Zealand’s largest online market place. Previously he was a Senior Investigator at the Commerce Commission and led the investigation of GlaxoSmithKline for misrepresenting Vitamin C in Ribena. Jon also led the Complaints and Investigations team at the Real Estate Agents Authority and is a Netsafe NZ Board member.

Joseph Liava’a, Auckland

First elected to the Board in 2018.

Joseph worked as a lawyer for the former Ministry of Consumer Affairs and as private secretary to the minister. He has also given consumer law training to budget advice services and community law centres. He is on various boards and panels including Otara, Otahuhu, Mangere East and Wiri Business Associations, Pacific Health and Welfare Inc, Vaiola Pacific Island Budgeting Service Trust (Mangere), Otara Health Charitable Trust, Variety Charity Community Panel and the Auckland Foundation Research and Grants Panel.

Laura Mueller, Tauranga

First elected to the Board in 2018.

Laura is a Disputes Tribunal referee sitting in the Tauranga District Court since 1999. She has been a member of the Medical Council of New Zealand since 2009 and deputy chairperson since 2014. She is a trustee of the Tauranga Community Foodbank. Laura has a Juris Doctor degree in law and has substantial business management experience.

Marie Shroff, Wellington

First elected to the Board in 2014.

Marie has long experience of governance including board membership: Equal Opportunities Trust (joint business/government body); International Board of the Commonwealth Association for Public Administration; also governance and leadership of the Office of (most recently) the Privacy Commissioner and the Cabinet Office. She has been a member of Consumer New Zealand since the 1970s.

Kate Tokeley, Napier

First elected to the Board in 2017.

Kate is a senior lecturer at the Faculty of Law at Victoria University of Wellington. Her area of teaching is consumer law and policy. She is the author of academic articles and chapters in books on consumer law and policy issues. Her publications cover topics such as online auctions, consumer guarantees, tobacco regulation, unfair contract terms and responsible lending obligations.