13aug children s breakfast cereal hero default

Kids’ cereals

Cereal manufacturers aren’t getting the message their products are too high in sugar. The sugar hit in many kids’ breakfast cereals has barely changed since we last looked at these products. Six cereals had even more sugar than they used to, with one packing a whopping 30 percent increase.

Join us now for instant access

Join more than 100,000 members today and you’ll get:

  • Independent info
  • Thousands of test results and research you can trust
  • Everything in one easy place
  • Expert support a phone call away if things go wrong
Join Consumer Now Log in

A nutritious breakfast is the best way for your child to start the day. Studies show breakfast is associated with a healthy body weight and better nutrient intake. In addition, children are more likely to be hungry mid-morning and snack on unhealthy foods if they skip breakfast. Skipping breakfast can also negatively impact academic performance and mood.

When we looked at breakfast cereals marketed to kids in 2008 and 2013, we found many products were high in sugar and salt, and low in fibre. Our latest survey of 50 cereals has found companies have cut the sodium but it’s a different story when it comes to sugar.

What we found

To see what we found, become a paying Consumer member or log in.

About our survey

We analysed the labels of 50 cereals that appeal to children using bright packaging, cartoon characters, promotional activities and sweet flavours, as well as some healthy options commonly eaten by children (such as wheat biscuits and porridge). We didn’t include all brands of porridge or wheat biscuits in our survey because they all have similar nutrition information.

Where possible, we’ve compared the sugar, sodium and fibre content with previous surveys. We’ve also calculated the health star rating and used green, orange and red symbols to show the sugar and sodium in the products. A red symbol means the product is high in sugar or sodium; green means the food has low amounts of it; orange fits somewhere in between.

There’s not a lot of fat or saturated fat in most of these cereals so we haven’t included fat or saturated fat in our survey.

Our criteria are:

  • Sugar (g/100g):
    Green ≤5
    Orange 5.1-22.5
    Red >22.5.

  • Sodium (mg/100g):
    Green ≤120
    Orange 121-600
    Red >600.

Our criteria have been developed by UK health agencies.

We say

To view this section, become a paying Consumer member or log in.

Report by Belinda Castles.

Cereals compared

ProductsHealth
Star Rating
Fibre
(g/100g)
Fibre
% change
Sodium
(mg/100g)
Sodium
% change
Sugar
(g/100g)
Sugar
% change
Sugar
(tsps per 30g)
Previously surveyed in 2008 and/or 2013
Harraways Rolled Oats59.20Green 90Green 1.000.1
Sanitarium Weet-Bix510.1-8Orange 270-4Green 2.800.2
Home Brand Wheat Biscuits4.59.7-12Orange 275-2Green 2.6-100.2
Kellogg's Sultana Bran Buds4.515.10Orange 1500Red 23.8-101.8
Pams Wheat Biskits4.59.7-10Orange 275-3Green 2.6-100.2
Harraways Oat Singles Honey & Golden Syrup49.239Green 11-38Red 25.1101.9
Home Brand Honey Poppas47.340Green <50Red 31.0-202.3
Kellogg's Nutri-Grain45.189Orange 360-40Red 26.7-202.0
Kellogg's Nutri-Grain Honey Flavoured Crunch45.1232Orange 360-23Red 26.7-202.0
Nestle Milo 48.255Green 115-8Red 26.9-102.0
Sanitarium Honey Puffs46.05Green 6-45Red 24.4201.8
Sanitarium Weet-Bix Bites Wild Berry49.20Orange 3000Orange 22.201.7
Uncle Tobys Cheerios47.338Orange 265-45Orange 14.7-301.1
Uncle Tobys Honey Cheerios 47.0226Orange 265-28Orange 17.8-201.3
Kellogg's Coco Pops O's3.57.40Green 950Red 33.402.5
Kellogg's Corn Flakes3.55.196Orange 550-24Orange 8.100.6
Nestle Milo Duo3.57.623Green 100-13Red 27.9-102.1
Nestle Nesquik3.58.258Orange 2504Red 29.9-102.2
Pams Honey Snaps3.55.20Green 5-55Red 37.7-102.8
Home Brand Corn Flakes32.310Orange 550-8Orange 5.8-100.4
Home Brand Rice Pops31.0BOrange 570-12Orange 9.600.7
Hubbards Cornflakes32.10Orange 6000Orange 6.800.5
Hubbards Thank Goodness Gluten Free Cocoa Puffs32.78Orange 310194Red 32.702.5
Kellogg's Rice Bubbles32.5227Orange 530-26Orange 10.6200.8
Sanitarium Skippy Cornflakes32.7-13Orange 550-29Orange 7.7-100.6
Sanitarium Ricies2.51.0-41Orange 540-37Orange 8.600.6
Home Brand Cocoa Puffs22.0BOrange 410-15Red 34.8-202.6
Kellogg's Coco Pops 21.742Orange 425-25Red 36.502.7
Kellogg's Coco Pops Chex23.338Orange 530-16Red 37.4202.8
Kellogg's Crispix Honey21.660Orange 530-27Red 28.2202.1
Kellogg's Crunchy Nut Corn Flakes22.50Orange 3756Red 31.702.4
Kellogg's Froot Loops22.40Orange 340-28Red 38.0-102.9
Kellogg's Frosties22.460Orange 320-24Red 41.303.1
Select Honey Nut Corn Flakes22.50Orange 3300Red 34.502.6
Newly surveyed
Harraways Oat Singles Plain511.9 Green 1 Green 0.8 0.1
Kellogg's Mini-Wheats Little Bites Original4.59.9 Green 5 Orange 14.6 1.1
Select Wheat Biscuits4.59.9 Orange 275 Green 2.6 0.2
Freedom Foods Maple Crunch47.7 Orange 255 Orange 15.7 1.2
Kellogg's Disney Frozen Cereal411.0 Orange 145 Orange 22.2 1.7
Kellogg's Star Wars Cereal47.8 Orange 180 Red 26.6 2.0
Kellogg's Rice Bubbles Multigrain Shapes411.0 Orange 145 Orange 22.2 1.7
Nestle Milo Protein Clusters48.2 Green 58 Red 25.1 1.9
Home Brand Multi Grain3.55.8 Orange 240 Red 23.9 1.8
Hubbards Rice Pops31.7 Orange 410 Orange 6.7 0.5
Hubbards Choc Mix Rice Pops2.51.9 Orange 350 Red 24.8 1.9
Fibre content not listed on packaging
Pams Corn Flakes3.52.7A-13Orange 570-27Orange 8.7-100.7
Pams Rice Snaps31.0A-55Orange 540-31Orange 8.6-200.6
Budget Cocoa Puffs20.6A0Orange 310-36Red 34.8-202.6
Pams Coco Snaps20.6A0Orange 310-36Red 34.8-202.6
Home Brand Fruity Ringsncns Orange 235-18Red 32.8302.5

GUIDE TO THE TABLE PRODUCTS are listed by health star rating in alphabetical order. HEALTH STAR RATING nc = not able to be calculated. FIBRE, SODIUM & SUGAR (per 100g) is from label information. Fibre Anot listed on packaging but provided by company. Bnot listed in previous surveys. ns = not stated. % CHANGE compared with 2008 and/or 2013 surveys.

Family and health clp promo default

More Family & health reports

Check out more of our tests, articles, news and surveys in our Family & health section.

Browse reports