We lined up a selection of widely available Christmas mince pies and put Consumer’s most enthusiastic Christmas mince pie fans to work tasting and assessing each pie
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We bought most of our pies from supermarkets, though we included Pandoro Panetteria’s Christmas Mince Pies to see how a premium bakery pie fared against its considerably cheaper supermarket rivals. While none of the pies were showstoppers, a couple stood out from the rest:
Ernest Adams Festive Rich Fruit Christmas Tarts
This established Kiwi brand (now part of grocery-giant Goodman Fielder) has been around since the 1920s, so they’ve baked a few pies in this time. It showed. Our tasters were able to look beyond its plain, mass-produced appearance and found its filling well-flavoured and full of fruit. It wasn’t enjoyed by all our tasters, some picked up a “made from marg” flavour in the pastry. It was the pie that more tasters were “likely to buy themselves”.
The Mighty Bakery Christmas Luxury Fruit Mince Pies
We bought these pies from our local New World in Thorndon, Wellington, but The Mighty Bakery (based in Tirau and part of the Yarrows bakery group) told us you’ll find them in supermarkets nationwide. While our tasters weren’t overly generous with praise, this pie was found to be plain but pleasant.
Interestingly, the “premium” pies in our tasting – Pandoro Panetteria’s Christmas Mince Pies – didn’t score well. They showed promise – a rustic, homemade appearance, clearly identifiable fruit in the filling and an ingredient list entirely made up of recognisable ingredients! Unfortunately, they didn’t follow through on flavour and texture.
Pam's Fruit Mince Pies
Countdown Traditional Fruit Mince Pies
Aunt Betty's Christmas Fruit Mince Tarts
Ernest Adams Festive Apricot & Brandy Christmas Tarts