Test assessed separation ease, disintegration time, environmental factors and puncture resistance.
Consumer NZ’s test of 26 toilet papers finds loo roll that’s kind on your skin isn't always the kindest to the environment or your plumbing.
Consumer NZ chief executive Jon Duffy said, with the growing importance of making greener purchasing choices, there was more to picking the best bog roll than just comfort.
“We were especially keen to see which loo papers broke down quickest. We were surprised that the softest product, Kleenex Complete Care (extra thick sheets), took a whopping 11 minutes to disintegrate – 20 times longer than EarthCare 100% Recycled, which took 32 seconds,” Mr Duffy said.
“We’ve known for some time the importance of toilet papers to New Zealanders – it’s a product that consumers regularly tell us they want to be tested. We want to ensure Kiwis have the best information available to help them make good purchasing decisions in this critical area.”
Consumer NZ assessed separation ease, disintegration time, environmental factors and, critically, puncture resistance to produce its toilet paper ratings.
“Products containing recycled or sustainably sourced paper or that are manufactured in New Zealand using locally sourced raw materials were awarded higher scores.”
Printed, perfumed and bleached products lost points because of the additional environmental impacts of these processes.
“We think manufacturers should be minimising unnecessary features in products where those features consume extra resources.”
Consumer NZ also considered softness, but it wasn’t included in its overall rating.
“It’s a sensitive area and results vary depending on whether the user is a folder or a scruncher. We didn’t want to give anyone a bum steer,” Mr Duffy said.
The good news is there are products that have a lower environmental impact and allow consumers to take the time to treat themselves to a higher level of comfort.
Of the 26 products tested, 10 got Consumer NZ’s recommendation. These were:
Three products were “Don’t buys”: