Air NZ's Important Notices get undesirable Brainstrain Award.
Deloitte New Zealand was the big winner at last night's 2014 Plain English Awards, sponsored by Consumer NZ. The business consultancy was named Plain English Champion in the search for New Zealand’s clearest communicators.
Air New Zealand also had a win, although not for the right reasons. The airline was awarded the People's Choice - Worst Brainstrain awards for its Important Notices, which travellers receive when they are sent their e-ticket.
The judges said: “If Air New Zealand’s notice is truly important, it should be worthy of plain language. Instead it is more of a poorly structured obstacle course.”
The Best Plain English Champion - Individual award went to Sarah Moodie of the Ministry of Social Development for her workshop materials.
Two Best Plain English Document awards, one for the private sector and one for the public and non-governmental (NGO) sector, were given out. Skills Active Aotearoa’s information sheets took the private sector award. The Open Polytechnic of New Zealand picked up the public sector award for its Get ahead Skills: My Planning My Preparation: Workbook.
Small New Plymouth law company Legal Beagle won The People’s Choice Best Plain Communication award for its website www.legalbeagle.co.nz.
Deloitte won consultancy worth $10,000 from New Zealand’s plain English specialists and the Awards' major sponsor, Write Limited.
Other awards for people, organisations, and specialist documents: