End unfair gift card expiry dates
Gift card sales earn retailers big bucks. But consumers are losing millions on cards they can’t redeem.
More than 70 percent of us regularly buy gift cards. They’re the go-to option for shopping dilemmas. But strict expiry dates mean many of us get stuck with cards we can’t use. The amount being lost is likely to add up to millions of dollars every year.
If you’ve been left with a worthless card, use this email template to ask the retailer to drop its unfair expiry date.
Subject: Drop the dates
As a customer of your store, I’m writing to ask you to remove the expiry dates on your gift cards.
Along with many other consumers, I think these dates are unfair. Every time one of your gift cards expires before it’s fully redeemed, a customer misses out.
Some retailers offer gift cards with no expiry dates. Do the right thing and drop the dates on your cards.