Hotxbuns hero
13 January 2015

Followers have their say on hot cross buns

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Hot cross buns for sale in January – too soon or not soon enough?

Consumer’s Facebook followers are being asked what they think and most are saying having them for sale so early takes away from the novelty.

Here are some of the comments:

“Too soon!! Why can't we just enjoy the season we are in?”

“Every year these special occasions have a longer and longer lead-up and it just takes away all the specialness.”

“Too soon. They can sell them whenever, but I won't buy until Easter.”

But for some, the early arrival of hot cross buns was welcome news.

“Never too early...I looooovvvveee hot cross buns .....just leave the chocolate sales until Easter thanks.”

"Bring it on. I love 'em hot with melted butter. Should be all year round."

Countdown has been selling hot cross buns nationwide since 3 January, but some stores had started earlier because of local demand. Countdown expects to sell millions of the buns in the lead-up to Easter.

Foodstuffs said its New World, Pak’nSave and Four Square supermarkets sold some hot cross buns all year and instore bakeries would start making them from mid-February.

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