Kiwis are one step closer to being able to identify where their fruit and veges come from after the Consumers’ Right to Know (Country of Origin of Food) Bill passed its first reading in Parliament on 12 April.

We’ve been campaigning for country of origin labelling (CoOL) because we think consumers have the right to know where their food comes from.

The bill will require country of origin labelling of fruit and vege, as well as other single component foods.

The bill has been referred to the Primary Production select committee and the public now has the opportunity to make submissions. The closing date for submissions is 18 May 2017.

We’re encouraging consumers to have their say on the bill and let parliament know the law needs to change.

Why we support the bill

Our recent survey with Horticulture New Zealand found 71% of New Zealanders want mandatory country of origin labelling for fruit and vegetables. Only 9% were opposed.

Survey results also confirm the existing voluntary approach to labelling isn’t giving consumers the facts they need to make informed choices.

65% of shoppers said they looked for labelling information when they bought fresh fruit. But less than a third (32%) always found it. Even fewer (29%) always found the information when they bought fresh veges.

Country of origin labelling is already mandatory in many other countries. At least 50 countries, including Australia, the United Kingdom and the United States, have mandatory labelling requirements.

Make a submission

You can make a submission online at Its website also has information about making a submission.

The text of the bill is available at