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Campaign
29 November 2018

Country-of-origin labelling

71% of Kiwis want labelling to be mandatory.

The latest on our campaign for mandatory country-of-origin labelling.

19apr country of origin labelling promo

Why we support labelling

We think consumers have the right to know where their food comes from. However, our 2017 survey with Horticulture New Zealand confirmed the existing voluntary approach to labelling isn’t giving consumers the facts they need to make informed choices.

Learn more