Skinny Mobile and Inspire Net are the latest winners of Consumer NZ People’s Choice awards. Skinny Mobile won in the Mobile Service Provider category and Inspire Net in the ISP category.
The Consumer NZ People’s Choice endorsement was established in July last year. Winners are identified through detailed analysis of Consumer NZ member surveys. In this instance, 8600 members participated in our survey.
To achieve a People’s Choice award, a brand must stand out in terms of customer satisfaction.
Skinny mobile was a standout performer with an overall satisfaction score of 84 percent, well ahead of the next best rating. It also rated very well on each measure tested in the survey, especially value for money. Eighty-six percent of its customers strongly agreed it provides “value for money”, compared to the industry average of 40 percent.
Palmerston North-based Inspire Net scored above average in all the key measurements and received an overall satisfaction score of 98 percent. Inspire Net also achieved the highest score (99 percent) for customer support against an average of 50 percent.
Consumer NZ general manager – business Derek Bonnar said achieving a People’s Choice endorsement was an outstanding effort that resonates with the market.
“Over 90% of Kiwis recognise the Consumer NZ brand. In addition, when asked to compare five organisations that provide independent ratings, 75 percent of respondents in a 2015 survey identified Consumer NZ as the organisation they trusted the most. We congratulate Skinny Mobile and Inspire Net on their achievements.”
Skinny Mobile general manager Ross Parker said everybody at Skinny was thrilled to win a People’s Choice award.
“It’s great when we get positive feedback from our customers and we’ll certainly use the feedback to help us continue to improve our service,” he said.
“Being rated number one in customer satisfaction is amazing and something we’re really proud of. We’ve always worked hard to bring the best value mobile plans to Kiwis, but at the same time our customers have told us that having great customer service is just as important”.
Inspire Net managing director James Watts said it was great to get recognition through the People’s Choice awards.
“As a small player, it’s often a challenge to be heard among the big boys, this means we have to punch above our weight and provide exceptional customer experiences. Consumer NZ’s validation of this through the People’s Choice award is something we are extremely proud of,” he said.
“We have also held Consumer Trusted status for two years, which ensures we constantly remain focused on our customers and their needs.”
Winning brands can license use of Consumer NZ awards for marketing and promotions. All revenue raised from the endorsement programme goes back to the research and testing programme, the awards initiatives, and to working on behalf of consumers, Mr Bonnar said.