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Really quite fine print

An ad for tickets to a Hurricanes v Highlanders game in Wellington last month has brought new meaning to the words "fine print".

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An ad for tickets to a Hurricanes v Highlanders game in Wellington in July 2013 has brought new meaning to the words "fine print".

The headline price for two adults plus kids was advertised as $49. In almost unreadable tiny print at the bottom of the ad were the words "booking fees apply". At least, we think that’s what they said.

There were not only booking fees for this event but also unavoidable credit-card fees. After adding on a $5.25 booking fee plus a $1.20 credit-card charge, the cheapest price we could find was $55.45, not $49.

We think the ad for this event was misleading. The Hurricanes website also shows ticket prices without showing the cost of extra booking and credit-card fees. In our view, all these add-ons should be disclosed upfront.

We're highlighting examples of misleading pricing as part of our campaign to force companies to come clean on costs.

Got an example of misleading pricing? Let us know: editor@consumer.org.nz.