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Sausage labelling saga

One packet of sausages with two labels. Same list of ingredients, different nutritional information.

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One packet of sausages with two labels. Same list of ingredients, different nutritional information.

A member sent us photos of a packet of Fresh Zone Angus Beef Sausages she’d bought from a Countdown supermarket. When she got the sausages home she discovered there were two labels on the bottom of the pack: the list of ingredients was the same on both but the nutrition information was different.

We contacted Progressive Enterprises (the owner of Countdown) to find out what had happened. Progressive wasn’t aware of the problem but said it would investigate further. We then heard from Countdown: one of the nutrition information labels had been applied in error in some South Island stores.

Countdown apologised for the confusion and has sent all those South Island stores new labels. It also assured us that the allergen information is the same on both labels – this means the erroneous labelling didn’t create any safety issues.

A food label (especially its nutrition information panel and ingredients list) is an important source of information. It has to be accurate – not inaccurate or misleading. If you find examples of inaccurate or misleading food labels we’d like to hear from you.

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