Sentiment tracker - Emergency funds

Tracking New Zealanders’ opinions on a range of issues, the Sentiment Tracker is a nationally representative study.

How long can the average New Zealander sustain their lifestyle without a regular income? As a rule of thumb, three months of expenses is a solid emergency safety funds. Financial reserves have a major effect on consumer stability, confidence, and spending.


Key facts

Savings levels are important. When New Zealanders were asked what changes they would make if their income were to dry up, three in five (58%) indicated they would use savings. One in three (34%) would reach out for government support. Those without savings are more likely to seek government assistance (59%) and sell off non-property assets (38% compared with the average of 25%). Among all New Zealanders, taking on debt is the least favoured option (11%).

There was also a reluctance from many respondents to approach friends and family to borrow money – only one in five were willing to do so.

Males are more optimistic than females about how long their reserves would last (177 days compared with 144 days for females).

Media inquiries

If you're a journalist or researcher and would like to obtain exclusive data insights for a story, feel free to get in touch with Gemma or Raksha today.

Gemma Rasmussen Gemma Rasmussen
Head of Communications
and Campaigns

021 891 985
gemma@consumer.org.nz
Raksha Nand Raksha Nand
Communications advisor

027 215 0456
raksha@consumer.org.nz

Business inquiries

If you are interested in purchasing more detailed Consumer sentiment data - including a comprehensive insights report and the data in spreadsheet form - please get in touch with Chris Green.

Gemma Rasmussen Chris Green
Business Programmes manager
021 340 563
chris@consumer.org.nz

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