Sentiment tracker - Issues affecting NZers

Tracking New Zealanders’ opinions on a range of issues, the Sentiment Tracker is a nationally representative study.

New Zealanders were asked about the big issues that are causing concern for them. Whether that’s a financial worry, economic instability, or a threat to health, these are the issues that are at the top of the ‘worry’ list.

Key facts

The New Zealand housing market has been on a wild ride, but that’s not just for those trying to get on the property ladder. A significantly higher proportion of non-homeowners mention housing as a concern (54% compared with 38% of existing homeowners).

The second most common concern is the general cost of living, which is understandable given the current cost of groceries, inflation outstripping wages, and skyrocketing rental costs. The age groups most concerned about the cost of living are those aged 30-39 years (42%) and 40-49 years (41%). These groups typically have large out-of-pocket expenses and have spent more than saved in the past three months.

Covid-19 was the third most common concern for New Zealanders - a sentiment shared across all age groups. It's worth noting that these responses were collected before the second national Covid-19 lockdown.

Other issues of concern to New Zealanders

Other issues of concern to New Zealanders include transportation (9%), race relations/racism (8%), taxation (8%), water quality at rivers and beaches (6%), packaging waste (5%), quality of aged care (5%), domestic political issues (5%), quality of drinking water (4%), savings/investments (4%), trade with other nations (3%), global political issues (3%), food safety (2%), ethical consumption (2%), electronic waste (2%).

Media inquiries

If you're a journalist or researcher and would like to obtain exclusive data insights for a story, feel free to get in touch with Gemma or Raksha today.

Gemma Rasmussen Gemma Rasmussen
Head of Communications
and Campaigns

021 891 985
Raksha Nand Raksha Nand
Communications advisor

027 215 0456

Business inquiries

If you are interested in purchasing more detailed Consumer sentiment data - including a comprehensive insights report and the data in spreadsheet form - please get in touch with Chris Green.

Gemma Rasmussen Chris Green
Business Programmes manager
021 340 563

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