Sentiment tracker - Issues affecting NZers

Tracking New Zealanders’ opinions on a range of issues, the Sentiment Tracker is a nationally representative study.

New Zealanders were asked about the big issues that are causing concern for them. Whether that’s a financial worry, economic instability, or a threat to health, these are the issues that are at the top of the ‘worry’ list.

Key facts

Covid-19 has overtaken house pricing as the most concerning issue for New Zealanders (51% cf. 26% in the previous survey, June ‘21). This is of particular concern for those in Auckland (56%), Northland (54%), and Wellington (54%).

Housing and cost of living are the next two major issues (41% and 29%, respectively). Housing is highest among those aged 30-39 (48%).

Note: At the time of the second survey (October 2021), Auckland was in Alert Level 3, the rest of New Zealand remained in Alert Level 2. During fieldwork, parts of Waikato moved into Alert Level 3, Auckland remained at Alert Level 3, and the rest of New Zealand remained at Level 2.

Other issues of concern to New Zealanders

Other issues of concern to New Zealanders include race relations/racism (9%), unemployment (7%), immigration (6%), taxation (5%), water quality at rivers and beaches (4%), packaging waste (4%), domestic political issues (4%), quality of aged care (3%), transportation (3%), quality of drinking water (3%), trade with other nations (3%), savings/investments (2%), food safety (2%).

Media inquiries

If you're a journalist or researcher and would like to obtain exclusive data insights for a story, feel free to get in touch with Gemma or Raksha today.

Gemma Rasmussen Gemma Rasmussen
Head of Communications
and Campaigns

021 891 985
[email protected]

Business inquiries

If you are interested in purchasing more detailed Consumer sentiment data - including a comprehensive insights report and the data in spreadsheet form - please contact Elisa Lamb, Consumer Trusted Programme Manager - [email protected].

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