Sentiment tracker - Personal debt

Tracking New Zealanders’ opinions on a range of issues, the Sentiment Tracker is a nationally representative study.

The level of personal debt New Zealanders accumulate can provide insights into their personal financial situation as well as their economic confidence levels. Respondents were asked about where they held personal debt, how they accrued debt and how necessary they consider it to be.


Key facts

Twenty-eight percent (28%) have personal debt (30% in our benchmark in June ‘21) and they tend to spread debt around, with most personal debt on credit cards (54%). Two in five (39%) have a personal loan. One in five (25%) accumulate debt via Buy Now, Pay Later (BNPL) services – 55% going on debit cards and 39% on credit cards.

During Covid-19, New Zealanders have been spending less on big-ticket items and less debt on luxury items such as cars, holidays, electronics (11% cf. 16% in June ‘21).

Media inquiries

If you're a journalist or researcher and would like to obtain exclusive data insights for a story, feel free to get in touch with Gemma or Raksha today.

Gemma Rasmussen Gemma Rasmussen
Head of Communications
and Campaigns

021 891 985
[email protected]

Business inquiries

If you are interested in purchasing more detailed Consumer sentiment data - including a comprehensive insights report and the data in spreadsheet form - please contact Elisa Lamb, Consumer Trusted Programme Manager - [email protected].

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