Supermarket specials aren’t always as special as you might think.
Our latest supermarket survey found products can be on special so often shoppers risk being misled about the savings they’re getting.
Supermarkets use a confusing array of terms in their price promotions, making it harder for shoppers to gauge whether they’re getting a genuine discount.
Stores enticing customers with price promotions must be offering a genuine deal. Otherwise, they’ll mislead consumers and breach the Fair Trading Act.
Kiwi consumers also face one of the most concentrated supermarket industries in the world, with just two big players, Countdown and Foodstuffs (owner of the New World and Pak’nSave brands).
Despite this, the industry hasn’t had a lot of scrutiny. It’s time for that to change.
We want the Commerce Commission to use its powers to investigate competition and prices in the supermarket sector.
Have you been misled by a less than “special” supermarket deal? Have you noticed routinely discounted items being advertised as “special” offers? Have you got examples of confusing pricing from your local supermarket?
Let us know. Support our campaign for fair supermarket prices by sending your examples to firstname.lastname@example.org.