Greenclaims hero default

Unhelpful "green" claims

Earthwise continues to make unhelpful and potentially misleading “green” claims for its dishwashing liquid.

×

Choose what’s right for you with confidence

Join today and get instant access to all test results and research.

Join Consumer Now

In December 2012 the Commerce Commission warned Earthwise about front-of-pack claims its household cleaning products contained no phosphates, ammonia, chlorine or nitrates. The commission considered the claims may have been misleading as most comparable products didn’t contain these ingredients.

During our latest dishwashing liquids test, we found Earthwise still claiming its products are “phosphate free, nitrate free, chlorine free [and] ammonia free”. We think the claim is unhelpful at best. Phosphates, for example, aren’t generally found in dishwashing liquid.

Earthwise’s Rory Garvey described the phosphate-free tagline as an important part of the company’s “values and brand”. He said Earthwise altered its packaging after the commission’s investigation. The changes included adding a disclaimer on the back of the pack stating “Earthwise makes no representations about the ingredients used by other manufacturers”.

The commission has previously cautioned companies against claiming environmental benefits that aren’t relevant to a product range. Its 2008 Guidelines for Green Marketing state claims for the absence of a harmful chemical or a damaging effect are unacceptable if other products don’t contain that chemical or have that effect.

Archive promo default

News, opinion and recalls

Want to see more articles like this? See our full lists of news, opinion and recalls.

Read more