Consumer Recommends status is awarded to the very best products tested by Consumer. Products must meet specific criteria based on the results of rigorous comparative tests and analysis. The endorsement programme allows you to celebrate this and communicate it to your customers and retailer network.
An endorsement licence allows you to use the Consumer Recommends brandmark in a variety of ways – print, online, TV, radio, point of sale, packaging and other advertising, and promotion executions approved by Consumer NZ. You can also use limited excerpts from the Consumer report that relate to your specific product model, as approved by Consumer NZ.
Since the programme was launched in 2009, an increasing number of licences have been in market ranging from dishwasher detergents and washing powder to refrigerators and televisions.