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About People’s Choice

The programme

The People’s Choice endorsement programme enables New Zealand consumers to recognise products and services that perform strongly in overall satisfaction from Consumer NZ surveys.

The People’s Choice endorsement is available to service providers to use in advertising and promotion. It can only be used for those products and services that have been awarded People’s Choice status, subject to meeting licence conditions.

How do I recognise People’s Choice?

The People’s Choice endorsement may be used directly alongside relevant products and services. The list of service providers that hold a current licence to use the People’s Choice endorsement in advertising and promotional activities is available here and in Consumer magazine.

All applications of the endorsement brandmark are approved by Consumer NZ prior to use and meet our brand usage guidelines.

FAQs for consumers

How does the programme work?

Brands that have been awarded People’s Choice status are eligible to purchase a non-exclusive licence to use the People’s Choice endorsement in their advertising and promotion. People’s Choice is awarded annually.

Why was the People’s Choice endorsement programme developed?

The endorsement programme was launched to recognise excellence and to provide consumers with ‘at a glance’ information on products and services that have been awarded People’s Choice status.

How does this affect Consumer’s independence?

Our independence is what sets us apart from other organisations. We select products for testing based on market research and we buy products from stores just like consumers do. Manufacturers, distributors and service providers that have purchased endorsement licences have no involvement in our testing programme.

Consumer NZ reserves the right to withdraw a People’s Choice endorsement from a product if appropriate.

How is the income from the endorsement programme used?

Our work is funded by member fees, revenue from the Consumer Recommends, Top Brand and People’s Choice endorsement programmes, the Consumer Trusted accreditation programme and contract work, mostly with government departments. All revenue from our endorsement programmes is used to increase the scope of product testing, advocacy and investigative work.

How do I know what products are licensed to use the brandmark?

We print a list of endorsements in our magazine and online. If you are concerned about a product being promoted without a licence, feel the endorsement logo is being used in a confusing manner, or wish to ask any questions on the programme, please email us on info@consumer.org.nz.

FAQs for businesses

What are the benefits of the endorsement programme?

People’s Choice status is awarded to products and services that perform strongly in overall satisfaction from Consumer NZ surveys. The endorsement programme allows you to celebrate this and communicate it to your customers and retailer network.

An endorsement licence allows you to use the People’s Choice endorsement in a variety of ways – print, online, TV, radio, point of sale, packaging and other advertising, and promotion executions approved by Consumer NZ.

How much does an endorsement licence cost?

Please contact our General Manager – Business, Derek Bonnar, at derek@consumer.org.nz or 021 486 330.

What is the duration of an endorsement licence?

People’s Choice is awarded annually. The period of the endorsement licence will usually be 12 months.

Are there any restrictions around being granted an endorsement licence?

Endorsement licences will only be granted when the People’s Choice status is current. Eligibility for an endorsement licence is at the discretion of Consumer NZ.

How do I apply for an endorsement licence?

Once People’s Choice status has been awarded to your product or service, you will be notified by Consumer NZ. Or you can contact our General Manager – Business, Derek Bonnar (derek@consumer.org.nz), anytime.

What is the endorsement licence process?

  • You are a supplier whose product(s) or service(s) have been awarded People’s Choice status.
  • You notify Consumer NZ you wish to buy an endorsement licence.
  • The date of commencement for the licence period is agreed.
  • The contract is drawn up and sent out with your endorsement brandmark files.
  • Your promotional material is submitted for approval to Consumer NZ.
  • Your endorsement fee is paid and your licence period commences.

Do I need to check with Consumer NZ before I use the People’s Choice endorsement in my advertising and marketing material?

All use of the endorsement brandmark must be approved by Consumer NZ prior to use.

Can we use text or quote an article alongside the People’s Choice icon?

The licensee can use limited excerpts from Consumer reports relating to the product or service for which they have been awarded People’s Choice in their advertising and promotion. All excerpts must be approved by Consumer NZ before publication.

Is there a limit to the number of times I can use the People’s Choice brandmark?

There is no limit as long as it is used in accordance with the criteria outlined within the endorsement agreement and is approved by Consumer NZ prior to use.

Who should I contact for more information?

If you wish to discuss the People’s Choice endorsement programme further, please contact:

Derek Bonnar
General Manager – Business
Phone: 021 486 330
Email: derek@consumer.org.nz

Awarded service providers

Become a paying Consumer member or log in at the top of this page to find out more.

For more information, see which manufacturers, distributors and service providers hold a current licence to use our brandmarks in advertising and promotional activities.

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