Built to Last

Join us on our mission to reduce the mountain of broken appliances in New Zealand.

20sep built to last hero

About the campaign

Our #BuiltToLast campaign is working to ensure fewer appliances end up at the landfill. You can help by choosing longer-lasting appliances and devices – we’ll help you do that. You can also encourage retailers and manufacturers to make more durable products.

We’re starting to introduce durability to our product performance testing, as part of a significant new focus on durable, reliable products. You’ll get our advice about which appliances last longer, so you can choose brands that make durable and repairable models.

We want manufacturers to test and disclose how long their appliances are expected to last. We’ll challenge manufacturers to make more durable and repairable appliances and to provide spare parts at a reasonable cost. We’ll congratulate good brands, call out bad ones and support those who try to improve.

Let’s aim for lasting change that puts durable products in the hands of consumers and gets non-durable products out of the market for good.

Broken and repaired vacuum cleaner.

Tell us about your broken vac

Whether the fault is catastrophic or just annoying, we need your help. Take our two-minute survey to report what went wrong.

My vac sucks!

Waste Minimisation Fund

The Consumer campaign #BuiltToLast and associated e-waste project is made possible by partial funding from the Waste Minimisation Fund (WMF). Funding was approved by Eugenie Sage, Associate Minister for the Environment.

The funding of $190,000 over three years represents a 22% contribution to the #BuiltToLast project.

The purpose of the Waste Minimisation Fund is to boost New Zealand’s performance in waste minimisation. The fund invests in infrastructure, services and educational activity throughout New Zealand. The fund is enabled through the waste disposal levy.

There is considerable scope in New Zealand to reduce waste and increase the recovery of useful resources from waste. Lifting our performance in recovering economic value from waste also provides environmental, social and cultural benefits and reduces the risks of harm from waste. More information about the fund can be found on the Ministry for the Environment website.

Survey of Kiwi consumers

A recent survey of consumers shows New Zealanders want better information on which products are built to last.

  • 78% are willing to pay more for kitchen or laundry appliances that last longer.
  • Fewer than half (46%) find it clear which appliances will be more durable.
  • 87% believe some brands are more reliable.
  • 73% choose more durable kitchen or laundry appliances when shopping.
  • Fewer than half think warranty periods are a good indication of product durability.
  • 78% are loyal to their appliances and only replace them when they break down.
Built to last donate

Help reduce e-waste

We can all do our bit. Our role is to fearlessly advocate for manufacturers and retailers to make and sell better products. We’ll also provide practical, expert advice so you don’t need to replace broken appliances so often. Can you help with a regular or one-off donation?


Built To Last in the media

Consumer NZ chief executive Jon Duffy & Consumer NZ head of testing Paul Smith - The Project, Three

Consumer NZ chief executive Jon Duffy - Magic Talk

Consumer NZ chief executive Jon Duffy - The Panel, RNZ

Consumer NZ chief executive Jon Duffy - Nine to Noon, RNZ

Consumer NZ head of testing Paul Smith - The DIY Experts, Magic Talk

Get campaign updates

Get #BuiltToLast project updates to find out how we're getting on with reducing broken appliances in NZ. We'll also keep you up-to-date with our latest news, investigations and invitations to take part in surveys.