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Our programmes

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Introduction

Consumer NZ operates a number of business programmes that, along with membership fees, fund our research, testing and advocacy work, enabling us to ensure a fair deal for New Zealand consumers.

As a result of our robust research and testing, we recommend products and report member satisfaction and brand reliability. Our endorsement programmes enable businesses and brands to use these findings in their promotion and advertising, helping you identify good products at point of sale. Our Consumer Trusted accreditation programme helps you identify which retail and service providers you can trust.

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Consumer Recommends

The Consumer Recommends endorsement programme enables you to recognise products recommended by Consumer, helping you make informed decisions. An endorsement licence is only available for products that have been awarded Consumer Recommends status as a result of our robust product testing.

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Consumer Trusted

Consumer has been testing products for more than 50 years. Now we’re testing businesses as well.

The Consumer Trusted accreditation programme recognises businesses delivering to the Consumer Trusted Code of Conduct. The Code ensures you can buy from a Consumer Trusted business safe in the knowledge they’re dealing with a market leader that puts the consumer first.

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Consumer Top Brand

The Top Brand endorsement programme enables you to recognise brands that perform strongly across an entire product category, such as televisions or vacuum cleaners. An endorsement licence is only available for brands that have been awarded Top Brand status as a result of strong performance in product test results as well as in overall satisfaction and reliability from Consumer NZ member surveys.

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Consumer People's Choice

The People’s Choice endorsement programme enables you to recognise products and services that perform strongly in overall satisfaction from Consumer NZ member surveys. An endorsement licence is only available for products and services that have been awarded People’s Choice status.

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