Learn about our endorsement and accreditation programmes: Consumer Trusted, Recommends, Top Brand and People's Choice.
We award Consumer Recommends, People’s Choice and Top Brand based on our independent lab testing and member surveys of product reliability and owner satisfaction. We also assess and accredit businesses as Consumer Trusted if they meet our strict criteria. A licence enables a product or brand to use these awards in its advertising and promotion.
The Consumer Trusted accreditation programme recognises businesses delivering to the Consumer Trusted Code of Conduct. The Code ensures you can buy from a Consumer Trusted business safe in the knowledge you’re dealing with a market leader that puts the consumer first.
The Consumer Recommends licence programme enables a product to use the award in its advertising and promotion. A licence is only available for products that have been awarded Consumer Recommends status as a result of our robust product testing.
The Top Brand licence programme enables a brand to use the award in its advertising and promotion. A licence is only available for brands that have been awarded Top Brand status as a result of strong performance in product test results as well as in overall satisfaction and reliability from Consumer NZ member surveys.
The People’s Choice licence programme enables a product or service to use the award in its advertising and promotion. A licence is only available for products and services that have been awarded People’s Choice status.