Kiwi consumers face one of the most concentrated supermarket industries in the world, with just two big players, Countdown and Foodstuffs (owner of the New World and Pak’nSave brands).

Despite this, the industry hasn’t had a lot of scrutiny. We’ve been campaigning for that to change so consumers know whether the price they’re paying for groceries is fair.

We’ve made progress: the Commerce Commission is now investigating the supermarket sector. Here’s our submission (474 KB) on the key issues we think it should dig into.

Can you help?

Have you been misled by a less than “special” supermarket deal? Have you got examples of confusing pricing from your local supermarket? Support our campaign for fair supermarket prices by sending your examples to info@consumer.org.nz.