Are we paying too much for groceries?

About the campaign

High prices + high profits = New Zealand’s supermarket industry.

Kiwi consumers face one of the most concentrated supermarket industries in the world, with just two big players, Countdown and Foodstuffs (owner of the New World and Pak’nSave brands).

Despite this, the industry hasn’t had a lot of scrutiny. We’ve been campaigning for that to change.

We’ve made progress: the Commerce Commission is investigating the supermarket sector. Its draft report confirms what we suspected: consumers are paying high prices for their groceries.

We’ll be making a submission on the report, supporting changes to fix the market and make sure consumers get a fair deal.

Can you help?

Have you been misled by a less than “special” supermarket deal? Have you got examples of confusing pricing from your local supermarket? Support our campaign for fair supermarket prices by sending your examples to

Get campaign updates

Keep up with how we're getting on with shining the spotlight on supermarket prices. We'll also keep you up-to-date with our latest news, investigations and invitations to take part in surveys.

In the media

Sneaky, shady, shifty - supermarkets are under scrutiny - The Detail, RNZ, 30 November 2020

Consumer NZ chief executive Jon Duffy - Morning Report, RNZ, 29 October 2020

Stuff, 1 September 2020

Consumer NZ says New World price labels are 'misleading'

Consumer NZ investigative writer Belinda Castles - The Spinoff, 11 August 2020

The not-so-special supermarket deals

NZ Herald, 5 August 2020

Supermarket 'specials' misleading shoppers: Consumer NZ

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Consumer NZ is non-profit. To help us get a fairer deal for all New Zealand consumers you can make a donation. We’ll use your contribution to investigate consumer issues and work for positive change.