Be a brand New Zealanders trust
Working with Consumer NZ can help businesses prove the quality of their products or services, earn consumer trust and stand out in a crowded marketplace.
Our independent testing, customer satisfaction, and customer experience standards are trusted by more New Zealanders than any other endorsement.*
Better business together with...
The Consumer Tick
More than just an award. The Consumer Tick is earned through rigorous testing and strict standards.
Consumer Insights
Understand what drives your customers, see how your brand stacks up, and make better business decisions.
Member offers & deals
Reach ready-to-buy New Zealand shoppers with a genuine deal that’s been verified by us.
Some of the brands that work with us
"The Consumer NZ endorsement clearly differentiates us in a competitive market."
– Shoe Clinic
"The Consumer Trusted endorsement gives our customers confidence that we will always put them first."
– Resonate Hearing
Why Consumer NZ?
Fiercely independent and consumer-first for 60+ years.
Consumer NZ exists to protect and empower New Zealand consumers. That independence is why our marks carry weight – and why they’re only awarded when our standards are met.
72%
national brand recognition
4M+
annual website visitors
180,000+
members and supporters
1M+
monthly social media reach
The Consumer Tick
When a product or service is endorsed by us, it means something to the thousands of New Zealanders who rely on us to tell it like it is, every day.
The Consumer Tick isn’t available for general use – only brands that have earned the award and purchased a Consumer NZ licence can use it in their marketing. After that, we confirm the licence period (usually 12 or 24-months), issue the contract and brand assets, and approve your proposed materials.
The best performers from our rigorous, independent product testing are awarded Consumer Recommends. Businesses who meet these standards can purchase a license to use this logo on recommended products.
The highly regarded Consumer People’s Choice award recognises brands with well above average customer satisfaction in our nationally representative surveys. Businesses who meet these standards can purchase a licence to use this logo on these products or services.
Our Consumer Trusted mark recognises businesses with outstanding customer experiences standards across customer service, complaints, contracts, pricing, privacy and more. Businesses can apply to be part of our programme.
Consumer Insights
Independent data to make smarter decisions.
Our nationally representative research captures how real New Zealanders think, feel and buy – providing businesses with invaluable, independent insights. Use it to benchmark your brand against competitors, sharpen your strategy, and improve the experience you deliver to customers.
Product ownership surveys: Satisfaction, reliability, repurchase intent, fault rates, and lifecycle trends across key categories.
Service satisfaction surveys: Banking, insurance, KiwiSaver, telcos, power, real estate and retail stores.
Consumer Sentiment Tracker: Quarterly pulse on cost of living, key industry trust, consumer issues and more.
Member offers and deals
Reach consumers who already trust endorsed brands.
An impressive 95% of our members use our product testing to inform their purchasing decisions.
Our members-only offers and deals give endorsed businesses a direct channel to Consumer NZ’s highly engaged audience across our website, email, and Consumer magazine.
Talk to our team
Let’s talk about what Consumer NZ can do for your business.
Deanne Teague is our Business Development Manager. She can walk you through the right programme for your brand – whether that’s earning a Consumer Tick mark, accessing our consumer insights, or reaching our members with an offer or deal.