Consumer NZ Sentiment Tracker
Understand what consumers care about now. Stay ahead of consumer trends with Consumer NZ’s Sentiment Tracker – our latest research and insights report.
How are rising cost of living challenges reshaping Kiwi priorities? How do consumers plan to adjust their spending?
Consumer is the independent and trusted voice of New Zealand consumers. Our quarterly Sentiment Tracker report provides organisations and businesses with a holistic understanding of what’s important to New Zealand consumers now – examining key topics from consumption patterns to consumer trust. This research provides valuable insights into the perspectives of New Zealanders and how they change over time.
This robust, nationally representative research surveys 1,000 new respondents every quarter to deliver fresh market insights within four weeks, maintaining an up-to-date snapshot of current consumer sentiment.
Stay ahead with Consumer’s Sentiment Tracker report
Understanding changing consumer priorities is crucial for organisations that want to excel in their industry or enhance their customer experience. Consumer’s quarterly Sentiment Tracker research provides valuable analysis and insights on:
Top consumer concerns
Evolving customer trust
Financial sentiment
Get cost-effective and current consumer insights
Plus, the tracker delves into issues including healthcare, housing, climate and more. The 15-page report includes demographic and regional breakdowns, as well as anonymised data for deeper analysis on request. It can be purchased as a one-off report or quarterly subscription providing cost-effective and current access to the latest consumer insights.
Customised industry reporting available
Consumers data and insights team also conducts a range of industry-specific research, with customised reporting available to provide further insights within special interest areas, including competitor benchmarking and customer service improvement opportunities.
Get in touch
To request a demonstration or learn more about the Consumer Sentiment Tracker or any of our other research and data products, please contact us today.
Methodology
This study is an online survey based on a nationally representative sample of the New Zealand population. Results are weighted by age, gender and region based on Stats NZ 2018 Census data. Respondents are sourced from Dynata, an external panel provider.
Surveys are conducted quarterly with at least 1000 respondents, with a margin of error of +/-3.1%.