Our executive team

Jon Duffy

Chief Executive

Jon has made a career of fighting for consumers. He has a deep interest in sustainability and the environmental impacts of consumption, data ethics and promoting equity. Jon was previously the Assistant Privacy Commissioner, Head of Trust & Safety at Trade Me and worked as a Senior Investigator at the Commerce Commission.

Caitlin Cherry

Head of Content

Caitlin Cherry joined Consumer NZ in September 2021. She was previously the Director of Content at RNZ.

She’s also been an executive producer, an on-air presenter, writer and current affairs producer.

She believes the need for robust, trustworthy media and information has never been more important and is committed to helping all the consumers of Aotearoa remain informed and empowered.

Phil Murdoch

Head of Business Revenue and Growth

Phil joined Consumer in Dec 2021, bringing a commercial, strategy and planning background. He has held several senior roles in private, and Government sectors. Phil has been employed as a consultant or in a permanent capacity he has also been a business owner himself.

Roles have included Service Performance and Planning at ACC, Strategy Manager at Public Trust.

In Phil’s current role he is responsible for the oversight of Consumer NZ commercial operations, and seeks to understanding the needs of customers, and businesses alike, and how Consumer NZ can add value to help Aotearoa.

Gemma Rasmussen

Head of Communications and Campaigns

Gemma has over a decade of experience in communications, including working at CHOICE, where she sharpened her consumer advocacy skills. Managing the Communications and Campaigns team, she is responsible for Consumer’s external media presence as well as our campaigns work – advocating for a fairer deal for all consumers. She is passionate about equity and consumer empowerment.

Bex Robinson

Head of Experience and Marketing

Bex joined Consumer in January 2019, bringing with her 10 years of digital and marketing experience. She is responsible for developing and leading the implementation of our marketing strategy. Bex is a great supporter of our work and is enthusiastic about exploring different ways to engage with our members and supporters.