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Our executive team


Jon Duffy

Chief Executive

Jon has made a career of fighting for consumers. He has a deep interest in sustainability and the environmental impacts of consumption, data ethics and promoting equity.

Jon was previously the Assistant Privacy Commissioner, Head of Trust & Safety at Trade Me and worked as a Senior Investigator at the Commerce Commission.

Gemma Rasmussen

Head of Research and Advocacy

Years ago, Gemma was charged for a single Jetstar flight multiple times in a ticketing error – they refused to refund her money. Taking on a giant airline (and winning) gave her a taste for the complexity of consumer rights. With a background in journalism, data, and communications, she started her advocacy journey at CHOICE, Australia’s consumer organisation. Currently she is the head of research and advocacy at Consumer NZ, where she is responsible for leading the investigative, communications, advocacy, and grants teams. She is passionate about demystifying complex consumer information and driving change through advocacy to empower New Zealanders.

Bex Robinson

Head of Operations

Bex joined Consumer in 2019, bringing with her a combination of creativity and purpose. With a background in marketing and design in both New Zealand and the United Kingdom, she leads a talented team delivering engaging digital experiences, editorial and design flair, impactful marketing initiatives and strategic partnerships. Bex is dedicated to turning collaborative ideation into business strategies that drive meaningful change for the organisation. She is passionate about broadening Consumer’s impact and advocating for vulnerable communities across Aotearoa.

Joe Slater

Head of Product

Joe founded and ran several small-medium businesses for 15 years before working with startup founders and innovative companies on developing their products and growing their businesses. 

He now leads our Product team to evolve our member and user offering and business programmes. He is passionate about improving equity for consumers in the modern marketplace.


Andrea Chew

Head of Finance

Andrea has over 20 years of experience as a finance professional working for some of the world’s largest consumer brands in both the UK and New Zealand. She is passionate about driving maximum value for money in organisational spend and making finance simple to digest for non-finance professionals. Andrea is responsible for ensuring Consumer’s long-term financial sustainability.