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Packaging, labelling & advertising

Product packaging, labels, and advertising must be clear, honest, and informative so you can make smart purchasing decisions. Consumer NZ explains the rules around labelling and advertising in New Zealand, and what rights you have if businesses make misleading claims.

Green claims

Image of a green dress

5 things we’ve learned about green claims

Greenwahsing width

Greenwashing at the supermarket: Can we trust environmental claims?

Can of tuna.

Can you trust environmental claims on seafood?

Image of cosmetics on grass

Beauty products: Can we trust the environmental claims?

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Can retailers back up recycled polyester claims?

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Kmart warned over its “greenwashing” cotton claims

Latest packaging, labelling & advertising news

Stay informed with our latest investigations and articles on labelling practices and advertising standards affecting Kiwi shoppers.

SPF50 on the label, SPF14 in the lab: Sunscreen claims under scrutiny

We tested 10 sunscreens from a range of widely available brands to check whether the sun protection factor (SPF) and broad-spectrum protection claims stacked up.

Are supermarket home brands always the cheapest option?

Find out whether home brands are ever on special in New Zealand supermarkets and whether they are always the cheapest option.

How to use health star ratings to choose healthier food at the supermarket

Health star ratings can help you choose healthier packaged foods. Find out how to use them to make a more nutritious choice at the supermarket.

New advertising rules put green claims under the spotlight

The Advertising Standards Authority's revised code focuses on greenwashing and misleading environmental claims in our ads – but does it go far enough?

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