Join ConsumerLoginDonate
  • Consumer NZ
  • About us
  • Consumer rights and advice
  • Subscribe to our newsletters
  • Media releases
  • Terms and conditions
  • Privacy Policy
  • Community guidelines
  • Contact us
  • Membership
  • Join
  • Membership support
  • Consumer magazine
  • Consumer Advice Line
  • Top tests and reviews
  • Other sites
  • Campaigns
  • Stop misleading supermarket pricing
  • Fix the broken electricity market
  • Sign the flight rights petition
  • Stamp out scams
  • Right to repair
  • End greenwashing now

Follow us

© Copyright Consumer NZ. All rights reserved.

Power profits surge to $547 million while power bills rise

27 February 2026

New Zealand’s electricity gentailers have announced half year profits totalling over half a billion dollars. At the same time, many consumers are being told their bills will be going up. Is it fair?

On this page

  • How big are the gentailer profits?
  • New Zealanders are doing it hard
  • Is it fair?
  • It’s time to fight for change
Broken lightbulb.

How big are the gentailer profits?

New Zealand’s gentailers (retailers that also generate power) have announced big profits for the half-year.

  • Meridian reported $227 million

  • Contact reported $205 million

  • Mercury reported $20 million

  • Genesis reported $95 million.

We hear the same lines every year. Big profits are needed to fund investment and dividends to attract further investments. While this is true, at some point we must ask why gentailers’ profits are consistently high, but the investment is always coming, never here in sufficient quantity.

Consumers are paying for this through ever-increasing power prices.

New Zealanders are doing it hard

New Zealanders struggled last winter. As many as two-thirds of New Zealanders tried to reduce their energy usage to save money, while one in ten had to borrow money from family or friends to pay their power bill.

Cutting down on energy usage isn’t always as simple as turning off lights or having shorter showers. Our research revealed one in five people went to bed early to keep warm and 19% of people cut back on food or other essentials to pay their power bill.

Is it fair?

Consumer NZ research has found almost half of New Zealanders think the price of their latest power bill isn’t fair.

Plus, over half of people think gentailers’ profit levels are not justified.

Jessica Walker, Consumer NZ Communications and Campaigns Manager says she’s not surprised by those findings – given the social and economic harm high prices are now causing.

“We know the profit announcements have been particularly galling for people who are hearing about them at the same time as they're getting notifications of power price rises. We share their frustrations.”

The market is no longer just failing to deliver benefits. It is actively inflicting harm on those who can least absorb it, while dragging on the wider economy.

It’s time to fight for change

In a modern industrialised economy, affordable energy does not feel like an outrageous ask. And New Zealanders agree, with over two-thirds of people saying they think the government should do more to ensure New Zealand has enough electricity to meet future demand.

“That’s why our team is working on an advocacy campaign that will call for a fairer system, so everyone can afford the power they need,” Walker says.

Consumer NZ wants to see:

  • A government-led, cross-party national energy strategy to plan for the future, fix the system and bring prices down

  • An open market. The four gentailers control almost 90% of the market. It’s difficult for innovative and low-cost retailers to enter the market – which means prices stay high

  • A fairer share of gentailer profits reinvested in new generation – and incentives for individual households to help the system through small scale domestic generation and use management systems.

If rising bills have hit you hard, head to Powerswitch, our independent power plan comparison website. People who switch save on average $400 a year.

Pays to change psw promo

Could your next power bill be smaller?

Powerswitch is the free, independent way to check your power plan in just 3 minutes, and see if you could save - backed by Consumer NZ.

See what you could save

Comments

Get access to comment
Join Consumer
Log in

Was this page helpful?

Related articles

Power prices predicted to surge

Lightbulb.

10 of us asked our power company a simple question – now 3 have cheaper bills

Power lines.

Why is the electricity market failing people?

An expert guide to using less power and saving money at home