Head of Engagement
Wellington | Full-time, permanent
Lead how New Zealand’s most trusted consumer voice connects with the public
Consumer NZ exists to get New Zealanders a fair deal. Independent, evidence-based, and purpose-driven, we use research, testing, storytelling, and advocacy to protect and empower consumers across Aotearoa.
We are seeking an exceptional Head of Engagement to join our Executive team and lead the strategy and delivery of how we grow our audience, deepen engagement, strengthen our brand, and convert trust into sustainable membership and revenue.
The opportunity
This is a senior, influential leadership role with real scope. As Head of Engagement, you will own Consumer NZ’s audience strategy — from awareness through to long-term membership and supporter relationships.
You will lead multi-disciplinary teams across marketing, content, production, and digital
experience, ensuring everything we publish and promote is high quality, impactful, and
aligned with our purpose. You’ll work closely with the CEO and Executive colleagues to
shape organisational strategy and business planning, while championing audience-led
thinking across the organisation.
What you’ll do
Develop and deliver a long-term audience strategy that grows reach, engagement, membership, supporters, and revenue
Own the end-to-end member journey, from acquisition through retention and lapse
Lead and align content, digital, and marketing strategies to maximise impact, relevance, and value
Ensure high-quality content production across channels (including print and digital) that supports advocacy and commercial outcomes
Act as steward of the Consumer NZ brand, reputation, and intellectual property
Oversee Consumer NZ’s digital platforms (excluding Powerswitch) and collaborate closely with Product on improvements and new initiatives
Lead, coach, and develop a senior team of managers, maintaining strong capability and performance
Manage budgets and external partners to ensure value, effectiveness, and alignment with strategy
About you
You are a strategic, values-driven leader who understands how to translate audience insight into growth and impact. You bring both big-picture thinking and the ability to drive execution through others.
You’ll bring:
Senior experience in media, marketing, digital, or content-led organisations (commercial or not-for-profit)
A strong understanding of the modern media and audience landscape
Proven experience in membership growth, engagement, and user experience
Confidence leading multi-disciplinary teams at a senior level
Experience with fundraising, donations, or supporter-based revenue
Sound judgement, integrity, and a strong commitment to organisational independence
A collaborative leadership style and the ability to inspire people around a shared purpose
Why Consumer NZ?
Do work that makes a real difference for people across New Zealand
Sit at the Executive table and help shape organisational strategy
Lead talented teams delivering trusted, high-impact work
Join an independent organisation with strong public trust and a clear social mission