Anti-ageing cosmetics claims

We’ve looked at claims touted by nine anti-ageing products.

woman applying cosmetics

Claims anti-ageing products are “scientifically proven” or “eight out of 10 women saw results” are almost falling off the shelf in the beauty aisle.

Imedeen Classic

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Trilogy Rosapene Radiance Serum

Antipodes Avocado Pear Nourishing Night Cream

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum

Estee Lauder Advanced Night Repair Concentrated Recovery Eye Mask

Sothys BX wrinkle corrector

Snowberry New Radiance Face Serum

MitoQ Cellular Energising Cream Serum

What to be wary of

What to look for

On prescription

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